The heart of effective advertising is a powerful insight.
A successful marketing campaign moves and inspires, resonating deeply with a brand's target audience. But having the power to reach out and touch consumers in this way relies on inspiring consumer insight.
But what exactly is insight? Insight is not something that consumers are readily familiar with. It’s not data or fact about your brand that you want to tell. Oddly enough, insight is something that everyone knows instinctively. Insight comes to life when it’s told in such a captivating way that makes consumers stop and say “Hmm, I thought I was the only who felt like that”.